Ever wondered how to keep those red lips on? I have the answer for you. With being a hairstylist, I'm so slammed at work and literally have client after client and I don't have time to eat let alone time to be reapplying my red lips all day long. I swear by the MAC prep & prime lip primer. The primer is an absolute must have. It helps my lip shades stay smooth, vibrant and last all day long. The primer is a matte base that adds lite moisture and prevents your lips from chapping. You don't have to go through the hassle of reapplying all day after applying the prep & prime lip. I suggest always apply when your lips are dry, then line those luscious lips and add whatever vibrant shade you want. I swear by this stuff. Its kind of one of those little miracle products.